Low Quality 'Creature' Sets Low Box Office Record

A box office record was set over the past weekend, though not the great kind. The reduced budget horror movie Creature opened up on 1,507 screens and made only $331,000. That causes it to be the cheapest grossing opening weekend on record for any single movie opening on a lot more than 1,500 screens.our editor recommendsBox Office Report: Steven Soderbergh's 'Contagion' Wins Weekend with $23.1 Mil As Box Office Mojo calculated it, each screening had a typical attendance of six having to pay clients. In comparison, its fellow weekend box office dud, Bucky Larson were built with a per screen average of approximately eight people. Just one other film, Proud American, from 2008 were built with a worse per screen average. Creature, in regards to a swamp creature about the loose in backwoods Louisiana, may be the work of very first time author-director Fred Andrews. However it's noticably credit is former MCA Leader Sid Sheinberg, who is a producer together with his own company, The Bubble Factory, since 1995. Sheinberg is broadly credited because the movie executive who "discovered" Steven Spielberg. The film received just 11 percent fresh reviews on Rotten Tomato plants, beating Bucky Larson's dreaded percent fresh rating. Based on the New You are able to Occasions the 76-year-old producer, who also stays time as vice chairman from the advocacy group Human Privileges Watch, made the decision release a the film themself when he unsuccessful to obtain studio distribution. So that they can one-up the large galleries, Sheinberg elected to pursue a guerilla advertising campaign through websites and also the movie ticketing service Fandango and ignore traditional print and TV advertisements. Related Subjects